TNSE release new name for Winnipeg Jets
UPDATE: June 6, 2011 @ 9:30 Please see our open letter of apology.
Over the last few days it’s been reported that True North Sports and Entertainment has trademarked Whiteout. Speculation began in a flurry that this would be the new name of the Winnipeg Jets.
Today TNSE released the new name for the NHLs return to Winnipeg, and much to the chagrin of Winnipeg fans, it’s not the Winnipeg Jets. In a strange twist of fate TNSE announced the team name will in fact be Winnipeg Whiteout.
“We feel it’s an appropriate compromise on the name,” Mark Chipman stated. “The Winnipeg Jets have a long and passionate history amongst the community and a long tradition of the whiteout. Heck, even Phoenix attempted the whiteout,” he continued.
“We think the name Winnipeg Whiteout lends itself nicely to the tradition of the Winnipeg Jets, and while not the original name the fans hoped for, we really do think it will play favorably to the fans.”
Expect to see new merchandise hit the shelf stores with the new name and logo within weeks. New jerseys, car flags, decals, tattoos and more will all be available by the end of June. “We need the cash-flow from merchandise sales,” David Thomson stated. “Just because we’ve exceeded our 13,000 season ticket sales in record time doesn’t mean we can take our foot off the gas,” he continued.
As had been reported from the outset, TNSE has been trying to come up with a new name. And while Gary Betman from the NHL has offered up the Jets name for a dollar, it’s been fairly clear from the outset that they would not select the Jets as the name of the NHLs return.
“We needed something new. Something exciting,” stated Scott Brown, director of corporate communication & hockey operations for TNSE. “Winnipeg Whiteout has that energy. That, something totally special. The Jets were an awesome franchise with an amazing fan base, but they left and became the Coyotes. Now it’s time to start new. Start something that will last a lifetime.”
“We’re here for a good time and a long time. The Whiteout will not only be an experience at every home game but it will Also be an amazing franchise that will win the Stanley Cup numerous times over the upcoming seasons. We’re excited to not only confirm the return of the NHL to Winnipeg, but happy to announce that it will be the home of the new Winnipeg White Out.”
What do you think. Well heck, wouldn’t the above be an amazing story?
UPDATE: June 6, 2011 @ 9:30 Please see our open letter of apology.
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guest
June 5, 2011 at 4:33 pm
Are you guys trying to be Onion Sports news?
Anonymous
June 5, 2011 at 5:11 pm
You are going to upset and confuse a lot of ravenous news readers looking for this info. Might want to preface this article with a disclaimer.
Luke Miguez
June 5, 2011 at 5:43 pm
ENDLESS RAAAAAAAGE omg it isnt teh Jets!!
Who knew by the way that the Winnipeg Wesmen were going to be our new uniforms?
Disclaimer would be nice.
Ducky
June 5, 2011 at 6:01 pm
That would suck. I think I would rather have Polar Bears…….. Just kidding….Jets or bust
Cometh
June 5, 2011 at 6:02 pm
Personally I like the name, but those Jerseys have to go!!!
Littleshooter
June 5, 2011 at 6:10 pm
Are they calling us a bunch of FLAKES???…Do not like the name at all!!!…:(
Collinsmopar
June 5, 2011 at 6:12 pm
Shity name
Winnipeg Jets
June 5, 2011 at 6:15 pm
http://www.gopetition.com/petition/39649.html
Bdakid_112
June 5, 2011 at 6:30 pm
The worst thing that has happend to Winnipeg since the jets left
Kevin Mymryk
June 5, 2011 at 6:33 pm
brutal fucken jersey. No Effort!
Tarashorty
June 5, 2011 at 6:36 pm
real ugly jersey……. barf….. like the name but u couldnt get a better designer? really?
Guest
June 5, 2011 at 6:38 pm
Pretty sure this is a bunch of BS. Mark Chipman hasn’t released ANYTHING. Notice how this website is the only place reporting the name will be the Whiteout. That and TNSE trademarked and purchased the winnipegwhiteout.CA domain name. Likely for promoting playoff appearances……..or perhaps the first season slogan.
Guest
June 5, 2011 at 6:44 pm
Pretty sure this is a bunch of BS. Mark Chipman hasn’t released
ANYTHING. Notice how this website is the only place reporting the name
will be the Whiteout. That and TNSE trademarked and purchased the
winnipegwhiteout.CA domain name. Likely for promoting playoff
appearances……..or perhaps the first season slogan.
Lightsout5600
June 5, 2011 at 6:56 pm
Read the end of the article, right after what do you think. (its in white)
JetsForever1
June 5, 2011 at 7:01 pm
Pretty sure if they did buy the trademark “Whiteout” it’s because the whiteout originated in winnipeg, not to name the team but to use as marketing. bunch of BS. yeah check out after the “what do you think.” . . . ” Well heck, wouldnt’ the above be an amazing story?” BS!
Dhar
June 5, 2011 at 7:21 pm
sucks
Kurtis
June 5, 2011 at 7:39 pm
I can’t believe people are actually buying this. This is fake, those jersey are very clearly fake. The snowflake can be found on any Microsoft clipart search, and the lettering is also from word/Wordart. Also, if you right click + select all, you’ll see a hidden message at the end beside “What do you think.”
“Well heck, wouldn’t the above be an amazing story?”. This is a fake, and a poor one at that.
Guest
June 5, 2011 at 8:29 pm
Right click and select all. Hidden msg after ” what do you think” It’s fake. And on a side note, a Brutally Ugly jersey.
Anonymous
June 5, 2011 at 8:36 pm
Winnipeg Whiteout sounds like arena football or indoor lacrosse,
Winnipeg Jets
June 5, 2011 at 8:47 pm
Terrible name. Winnipeg Jets is a world famous brand. All the polls have indicated it’s what the fans want. Winnipeg Whiteout is lame. We have over 11,400 signatures on the #1 ranked petition in Canada requesting that TNSE use the Winnipeg Jets name. You can see it here: http://www.gopetition.com/petition/39649.html
Benny
June 5, 2011 at 9:06 pm
Great name for your blog:) If this was the case your domain would be taken by the team.
Jets all the way http://www.gojetsgo.ca
Ted
June 5, 2011 at 9:16 pm
stupidest thing I’ve seen in a long time…..
Scott Brodie
June 5, 2011 at 11:44 pm
Wow this site just lost all credibility with this. I let it go when you pretended to “find” that Evander Kane interview, without crediting the radio show who did the interview, or my site which has the first to post it (After the host send it to me). But this is just sad. Sorry
Mike Hill
June 6, 2011 at 1:05 am
Be prepared to have your blog seized … once they lockup the trademark on the name. Another point… you aren’t even from Winnipeg, you putz
jason porteous
June 6, 2011 at 3:00 am
It’s quite unfortunate. You have a great registered web address. You could do so much with it. (heck maybe even make a little money) But you decide to write pure crap. Out and out lying. I would be ashamed of myself! I knew it was fake as soon as you quoted David Thomson… C’mon guys… Be careful and stay classy!!!!!
Marshall - WinnipegWhiteOut
June 6, 2011 at 3:46 am
We’ve written on follow up piece already at https://winnipegwhiteout.com/blog/whiteout-not-name/ and are working on a more thorough piece to release tomorrow. Without getting to much into it, we made a judgement call, we took a risk. We’re sorry it didn’t pay off as we had hoped. Please check back tomorrow for more information.
team headst0mp
June 6, 2011 at 7:49 pm
Marshall, you are a complete idiot. Find a new hobby.
Linda-chartrand
June 6, 2011 at 8:15 pm
Winnipeg needs something to sell jerseys etc . rebels, falcons, jets, are fine names but how about names like crush, generals, saints, freeze, wolverines, or knights. After all its a new era and with that a new name should be adopted. more ideas and or a contest should be held. these are some my thoughts boooooooooooo, on moose and polar bears . thnx kevy chevy
John Meheriuk
June 7, 2011 at 1:02 am
SUGGEST NEW NAME IS ‘WINNEPEG COMETS’ POWERFUL NAME SUGGESTING NOTHING STOPS A COMET. aGAIN WINNEPEG COMETS IS A NAME THAT WILL HOLD PROMISE FOE THE NEW TEAM.
Anonymous
June 24, 2011 at 6:27 am
Yes because as every one knows Winnipeg is highly know for Comets. Try to google Winnipeg Jets sometime and see how many letter of Winnipeg you need before you find it.
Yet another clue into the name dat da dah… !
GO JETS GO
Guest
June 7, 2011 at 6:46 pm
you realize with the trademark whiteout in place, they’re going to sue the asses out of you guys!
Jkulbaba
June 11, 2011 at 6:24 pm
Thrashers to Slashers
http://postimage.org/image/2jbmvwyhw/
Anonymous
June 24, 2011 at 6:16 am
Obviously this is the White Out Go Daddy website that has been owned recently, and rumored about.
I believe they will go with the Winnipeg Jets as a name, and seeing that their official NHL website exists now winnipeg.nhl. com and, know as Winnipeg on the NHL website, that isn’t likely to change.
Then the fact that the Law firm Pitblado LLP has been seen on the Canadian Intellectual Property Office website as a representative interested in the Jets 1990 logo, and TM, and I can find some connections between TNSE and them.
Plus the fact it’s the most preferred name from fans, on all websites, and anyone I’ve asked which is hundreds by now, including the petition thru facebook which had over 15,000 peoples names on it last time I checked, that would be a lot of upset people, if not the JETS.
Putting 1+1 together is ease. I fully believe Mark Chipman always wanted to own the Jets, for even more evidence of what the new name may be by TNSE.
So, all that tells me one thing, the name we may very well here as early as Friday afternoon will be…
The Winnipeg JETS
The Jersey the same as it was last in 1995, but Reebok with the same ’90’s logo for the first year, and then changed to a new fresh logo and Jersey for the 2012-13 season.
That is my best guess !
GO JETS GO